The Problem: A university's library contacted us, unsure how to market their services to get more students in the doors.
Our Process: We conducted usability testing and surveys across the university. We then wrote a research-based recommendation report that provided actionable data, as well as mock-ups of a comprehensive marketing plan with logos, taglines, copywriting, social media campaigns, digital solutions for connecting with younger audiences, and more.
The Results: Library faculty and staff were thrilled with the results and reported an increase in student engagement and interaction with their librarians. The library has since gone on to be one of the premiere university libraries, including hosting a world-renowned digital collection that connects with today's students.